In 2007, the first Koko FitClub opens and others soon follow. They’re nothing like traditional gyms – no TVs, no obsessive bodybuilders flexing in front of mirrors. Each club is a quiet, light-filled studio where members come to do short, efficient workouts tailored to their needs and goals. They’re out the door in 45 minutes. Everything is tracked and analyzed digitally, with up-to-date results stored in the cloud and accessible on all devices.